📅 Jul 23 – Aug 3, 2026
Live
Total Revenue
$1.24M
+12.4% vs last year
Guests Today
8,450
+8.2% vs yesterday
Avg Spend/Guest
$28.40
+3.1% vs avg
Cashless Adoption
87%
+15.3% vs 2025
Active Wristbands
12,800
+22.1% season total
Satisfaction
96%
+2.4% from surveys
Revenue Trend (14 Days)
Daily revenue in thousands
2026
2025
$120K $90K $60K $30K $0
Revenue by Category
Percentage of total revenue
$1.24M
Total Revenue
Rides38%
Games24%
Food & Bev22%
Merchandise10%
Parking6%
Attendance Heatmap
Hourly attendance, last 14 days
Low
Medium
High
Live Transaction Feed
Most recent transactions
Streaming
Top 10 Vendors
Ranked by total revenue this event
Revenue Transactions Avg Ticket
#VendorCategoryRevenueTransactionsAvg TicketTrend
Revenue Analytics 11 days of data
Daily Revenue by Category
Stacked view, last 14 days
Rides
Games
Food
Merch
Jul 23Jul 25Jul 27Jul 29Jul 31Aug 2Aug 3
Year-over-Year Comparison
2026 vs 2025 performance
Total Revenue
$1.10M → $1.24M +12.4%
Avg Daily Rev
$82K → $96K +17.1%
Peak Day Rev
$118K → $134K +13.6%
Rev per Guest
$24.60 → $28.40 +15.4%
Payment Method Breakdown
How guests are paying
Card
$558K
45%
Wristband
$397K
32%
Cash
$186K
15%
Mobile
$99K
8%
Top Selling Items
By gross revenue
#ItemCategoryUnitsRevenue
1
Unlimited Ride WristbandRides4,200$126,000
2
Mega Pass (Rides+Games)Bundle2,850$99,750
3
Turkey Leg ComboFood5,600$78,400
4
Single Ride Ticket (5-pk)Rides6,200$62,000
5
Funnel Cake DeluxeFood4,800$48,000
6
Giant Stuffed PrizeGames1,200$42,000
7
Lemonade Shake-Up (Lg)Food8,400$37,800
Attendance Analytics Real-time
43,812
Total Gate Scans Today
↑ 6,240
Entries (last hour)
↓ 1,890
Exits (last hour)
8,450
Currently On-site
14
Active Gates
Venue Capacity 68% (8,450 / 12,500)
0%25%50% — Comfortable75% — Busy100% Max
Entry / Exit Flow
Hourly breakdown today
Entries
Exits
Peak Hours Analysis
Average attendance by hour across all days
9AM101112P12345678PM
Daily Attendance Summary
Gate scans per day since event start
DateTotal ScansUnique GuestsPeak HourAvg Dwell Timevs Forecast
Jul 23 (Wed)38,2006,8002:00 PM4.2 hrs+5.3%
Jul 24 (Thu)35,4006,2003:00 PM3.8 hrs-2.1%
Jul 25 (Fri)52,1009,4007:00 PM5.1 hrs+11.8%
Jul 26 (Sat)68,30012,1002:00 PM6.4 hrs+18.2%
Jul 27 (Sun)61,20010,8001:00 PM5.8 hrs+9.6%
Jul 28 (Mon)29,8005,4006:00 PM3.2 hrs-4.7%
Jul 29 (Tue)31,5005,7007:00 PM3.5 hrs+1.2%
Jul 30 (Wed)40,1007,2003:00 PM4.4 hrs+7.3%
Rides & Games Analytics $768K combined
Ride Revenue
$471K
+14.2%38% of total
Game Revenue
$298K
+9.7%24% of total
Total Ride Cycles
184,300
+6.8%this event
Avg Wait Time
12 min
-3 minvs last year
Top Rides by Revenue
#Ride / GameTypeRevenueRiders/PlayersAvg WaitRating
1
Mega Drop TowerThrill Ride$68,20018,40022 min4.8/5
2
Giant Ferris WheelFamily Ride$54,10022,60015 min4.9/5
3
Tilt-A-Whirl XtremeThrill Ride$48,70016,20018 min4.6/5
4
Balloon Dart BlitzSkill Game$42,30028,8002 min4.4/5
5
ScramblerFamily Ride$38,90014,60012 min4.5/5
6
Ring Toss BonanzaSkill Game$36,40032,1001 min4.2/5
7
Bumper CarsFamily Ride$34,20012,80010 min4.7/5
8
ZipperThrill Ride$31,6009,40025 min4.8/5
Food & Beverage Analytics $273K total
F&B Revenue
$273K
+11.8%22% of total
Avg Ticket
$9.80
+$1.20vs 2025
Orders Today
3,420
+6.4%vs yesterday
Avg Wait (Food)
7 min
-2 minimproving
Top Selling Food Items
#ItemVendorUnitsRevenue
1
Turkey Leg ComboSmoky Joe's5,600$78,400
2
Funnel Cake DeluxeSweet Spot4,800$48,000
3
Lemonade Shake-UpSqueeze Stand8,400$37,800
4
Corn Dog BasketMidway Eats3,900$31,200
5
Loaded NachosFiesta Bites2,800$25,200
6
Cotton Candy BucketSugar Rush4,100$20,500
Sales by Time of Day
Average F&B revenue per hour
10AM1112P12345678PM
Vendor Management 42 active vendors
Active Vendors
42
+6vs 2025
Avg Rev/Vendor
$29.5K
+8.1%this event
Commission Earned
$186K
+15%platform fees
Cashless Vendors
38/42
90%adoption rate
All Vendors Performance
AllRidesGamesFoodMerch
#Vendor NameCategoryRevenueTxnsAvg TicketCommissionStatus
1
Butler Rides MainRides$184,20012,400$14.85$27,630Active
2
Smoky Joe's BBQFood$98,4008,200$12.00$14,760Active
3
Midway Games Co.Games$86,30024,600$3.51$12,945Active
4
Sweet Spot TreatsFood$72,5006,800$10.66$10,875Active
5
Thrill Zone Ltd.Rides$64,8005,400$12.00$9,720Active
6
Prize PalaceGames$58,20018,200$3.20$8,730Active
7
Fair Souvenirs Inc.Merch$45,6003,200$14.25$6,840Active
8
Squeeze StandFood$41,2009,100$4.53$6,180Active
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ReportFrequencyRecipientsNext RunStatus
Daily Revenue SummaryDaily @ 11 PMbrian@magicmoney.com, ops@butler.comTonight 11:00 PMActive
Weekly Vendor SettlementEvery Mondayaccounting@magicmoney.comAug 4, 8:00 AMActive
Event Close-out ReportEnd of Eventbrian@magicmoney.com, cfo@butler.comAug 3, 11:59 PMPending
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User Access
UserRoleLast ActiveAccess Level
Brian TalleyEvent AdminJust nowFull Access
Sarah MitchellOperations2 hours agoRead + Export
Mike ChenVendor ManagerYesterdayVendor Data Only