Total Sent
45,200
+3,400 this week
Avg Open Rate
31.2%
+2.4% vs last month
Total Revenue
$128K
+18% attributed
Active Campaigns
2
3 scheduled
All Campaigns
5 campaignsEarly Bird Wristband Sale
34%
Open Rate
8.1%
Click Rate
$42K
Revenue
VIP Experience Launch
28%
Open Rate
6.4%
Click Rate
$18K
Revenue
Last Chance Weekend
—
Open Rate
—
Click Rate
—
Revenue
Post-Event Thank You
—
Open Rate
—
Click Rate
—
Revenue
Kids Day Promo
22%
Click Rate
14%
Conv Rate
$8K
Revenue
All Guests
Complete guest database
45,200contacts
Previous Attendees
Attended any event in past 2 years
28,400contacts
VIP Buyers
Purchased VIP tier ticket
3,200contacts
Ride Wristband Buyers
Bought ride wristband at any event
18,900contacts
High Spenders ($100+)
Lifetime spend over $100
6,800contacts
Families
Purchased family packs
12,400contacts
Lapsed (No visit 1yr+)
Inactive for over 12 months
8,600contacts
Create Segment
Audience Overlap
VIP (3.2K)
Families (12.4K)
Riders (18.9K)
1,240 overlap
MJ
Michael Johnson
m.johnson@email.com
Member since 2022
12
Events
$840
Lifetime
4.8
Score
Favorite: Ohio State Fair
Last visit: Jul 12, 2026View
SR
Sarah Rodriguez
sarah.r@gmail.com
Member since 2023
8
Events
$520
Lifetime
4.2
Score
Favorite: Iowa State Fair
Last visit: Jun 28, 2026View
DW
David Williams
dwilliams@outlook.com
Member since 2024
3
Events
$180
Lifetime
3.5
Score
Favorite: Midway Carnival
Last visit: Jul 4, 2026View
AL
Amanda Lee
amanda.lee@yahoo.com
Member since 2021
22
Events
$1,640
Lifetime
5.0
Score
Favorite: Indiana State Fair
Last visit: Jul 18, 2026View
JB
Jason Brown
jbrown42@gmail.com
Member since 2023
6
Events
$420
Lifetime
3.9
Score
Favorite: Ohio State Fair
Last visit: May 20, 2026View
KT
Karen Thompson
k.thompson@mail.com
Member since 2022
15
Events
$1,120
Lifetime
4.6
Score
Favorite: Iowa State Fair
Last visit: Jul 15, 2026View
Early Bird
Wristband Sale
Wristband Sale
Save 25% on Ride Wristbands!
Hey {{first_name}}, the fair is just around the corner and we have an exclusive deal for you. Purchase your unlimited ride wristband before July 15th and save 25% off the gate price.
Your wristband gives you unlimited access to all rides, all day. No waiting in ticket lines, no extra charges. Just pure fun from open to close.
Get Your Wristband NowPrices go up at midnight July 15th. This offer cannot be combined with other promotions.
Emails Sent
45,200
+12% vs last period
Open Rate
31%
+3.2% improvement
Click Rate
8.2%
+1.1% vs benchmark
Revenue Attributed
$128K
+22% vs last month
Opens vs Clicks Over Time
Opens
Clicks
Channel Breakdown
Email62%
SMS24%
Push14%
Best Performing Campaigns
| Campaign | Channel | Sent | Open Rate | Click Rate | Revenue | ROI |
|---|---|---|---|---|---|---|
| Early Bird Wristband Sale | EmailSMS | 12,450 | 34% | 8.1% | $42,000 | |
| VIP Experience Launch | 8,200 | 28% | 6.4% | $18,000 | ||
| Kids Day Promo | SMS | 5,600 | -- | 22% | $8,000 |
Revenue Attribution by Channel
Email
$79,360
62% of total
SMS
$30,720
24% of total
Push
$17,920
14% of total
SMS Sent (30d)
10,848
+8% vs prior period
Delivery Rate
98.4%
Excellent
Click-Through Rate
14.2%
+2.8% vs email avg
Recent SMS Campaigns
| Campaign | Status | Sent | Delivered | Clicks | Opt-outs |
|---|---|---|---|---|---|
| Flash Sale: 2hr Wristband Deal | Sent | 5,600 | 5,510 | 1,232 | 12 |
| Event Reminder: Gates Open 10AM | Active | 3,200 | 3,148 | 890 | 4 |
| Kids Day Special Offer | Sent | 2,048 | 2,020 | 412 | 8 |
SMS Composer
MagicTix
Hey {{name}}! The fair opens THIS WEEKEND. Grab your unlimited ride wristband online and skip the line. Save $5 today only: magictix.link/save5
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