From the Midway

News & Updates

New launches, big weekends, and hard-earned wins from the midway. Here’s what we’ve been building with our partners.

Jan 2026
Featured

MagicMoney Expands for 2026: Maps, Inspections, Guest Portal + a Rebuilt CAT Suite

Our biggest MagicMoney update yet adds four major capabilities: Map Maker Pro for drag-and-drop midway planning, MagicInspections for ride and equipment compliance, a Guest Portal for balance + ride history, and a fully modernized CAT Suite with cloud sync. And just to be clear: cash is still welcome. Zero employee cash handling means guests can load with cash, card, Apple Pay, Google Pay, or Samsung Pay at self-service kiosks — your employees just never touch it. Already live with 70+ clients across 40+ states — including the State Fair of Texas, Iowa State Fair, Ohio State Fair, and the Alameda County Fair (100 kiosks, zero live sellers).

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Jan 2026
Growth

Small & Midsize Carnivals Adopt MagicMoney at Record Pace

New operators like Lynam’s Amusements are going live in under a week. “Many of our initial concerns were unfounded. The system is intuitive for guests and backend users.” Setup costs under $20K with a 4-month payback.

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Nov 2025
Product

New Midway Mapping Tool Goes Live

Build your midway on satellite view with 500+ true-dimension pieces. Print crew PDFs, drop a guest QR map, and see what’s hot (and what’s not) in real time.

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Oct 2025
Milestone

MagicMoney Surpasses $300M+ Processed Annually — In Real Time

With 700+ kiosks deployed across 70+ clients and 2,500+ events a year, MagicMoney now processes over $300M annually — with $20M+ in a single month. That means cleaner audits, 15-30% revenue increases, and zero “where’d it go?” conversations after close.

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Sep 2025
Partnership

Ohio State Fair: “Beyond Expectations” with MagicMoney

“2022 was the first year for the Ohio State Fair using Magic Money and the real time figures from the midway and the simplicity of the dashboard was beyond expectations.” — Doug Smalley, CFO. Now a multi-year partner powering ticketing, kiosks, and real-time reporting.

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Aug 2025
Product

Kiosk 2.0 Is Live: Cash + Card + Tap — $2-3.5K Each

Our next-gen self-service kiosk takes cash, credit, and contactless tap (Apple Pay / Google Pay / Samsung Pay) — at $2-3.5K per unit, a fraction of the $10-25K competitors charge. 700+ now deployed across 70+ clients. Zero employee cash handling. Guests still use cash if they want.

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From Our Partners

100% retention. Zero churn. Ever.

“2022 was the first year for the Ohio State Fair using Magic Money and the real time figures from the midway and the simplicity of the dashboard was beyond expectations.”

— Doug Smalley, CFO, Ohio State Fair

“Many of our initial concerns were unfounded. The system is intuitive for guests and backend users.”

— Lynam’s Amusements, 2025 Deployment Partner
“If it can’t survive Saturday night, we don’t ship it.”
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